How to Write a Strong Story Concept (Reverse Book Blurb Exercise)

It’s a surreal experience to witness a story grow from the seed of an idea into a fully bloomed novel. And it all starts with landing on an interesting concept — the unique selling point, the elevator pitch that makes readers go, “Oooh, I want to read that!”

The blurb for THE HUNGER GAMES by Suzanne Collins

One way to develop your story concept is to write a book blurb — an attention-grabbing summary that’s between one hundred and three hundred words. This is the text you’d find on the inside flap or back cover of a book. It’s the teaser that makes readers want to know more.

The inside flap of hardbacks often feature blurbs, like with my edition of CLIMBING THE STAIRS by Padma Venkatraman

“Blurbs” can also be quotes from reviewers and other authors endorsing the book. But for the purpose of this exercise, I’m referring to the promotional text an author or publisher would use to entice readers.

Andy Weir’s PROJECT HAIL MARY was endorsed by famous authors like Brandon Sanderson and George R. R. Martin, among others, and these quotes are also called “blurbs”

Why Write a Reverse Book Blurb?